Mick Waters needed to finish writing the content for his website brief. He was making a website for himself, in order to advertise his company’s car dealership business. Mick was new to the internet phenomenon. A friend of his had told him that advertising online would be the best way to get customers. He also realized that having a proper company website would make things look more professional. Mick had hired a website designer to come and help him with the creation of the website. He was busy writing down information about the company along with various other pointers about his employees and him. Mick’s designer finally completed the website after two weeks and it took another two weeks before the website went live. Mick was happy to see that his customer base increased by seventy five percent, and his business income had increased heavily as well. All of this started with the first brief.